Projects
All of our research projects are designed to meet specific management
and research objectives.
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sector experience! Not all of our projects are here - so
please Contact Us for details
of other areas.
- An extensive strategic analysis of the construction
market for UK project management services; supply
and demand dynamics, corporate and institutional
buyer behaviour.
- Customer care; an investigation of customer perceptions of
the service levels provided by a leading UK
manufacturer of building materials. Internal
perceptions of "the customer" and the
corporate culture were also analysed.
- Analysis of the 486/RISC overlap in the "technical
workstation" market place to determine the
market opportunity of the 486 platform.
Examination of the perceptions and behaviour of
corporate users, VARs and software houses.
- Examination of blue chip requirements for hardware (and
software) support; user requirements,
expectations and perceptions of leading suppliers.
Analysis of user "buyer behaviour", in
particular, purchase decision criteria and the
importance of a one-stop solution.
- Assessment of the market opportunity for a Novell fax server;
perceptions of computer based fax systems - the
benefits, desired functionality, strategic IT
considerations and demand profiles.
- Examination of the rotogravure print industry to determine
the likelihood of the adoption of solvent
recovery equipment as a pre-emptive response to
proposed EC legislation re: solvent vapour
emission levels. Measurement of levels of
awareness of the technology, perceived economic
and "green" benefits.
- An appraisal of the market for activated carbon
mechanical filters in the water treatment process
industry in response to proposed EC legislation
on water standards.
- Investigation of the mental maps of scientist entrepreneurs c.f.
commercial bank managers; identification of
communication gaps and ways to improve information flows.
- Farmer buyer behaviour. Determination of the relative
importance of product and service factors and
measurement of dealer service levels; analysis of
the competitive strengths and weaknesses of specific outlets.
- Farmer and dealer perceptions of a leading manufacturer
of hedgecutting and verge mowing equipment;
determination of the key decision criteria and
measurement of competitive performance for each
criterion. This UK project was repeated in France
along with extensive desk research.
- A review of the world-wide market for second hand
printing machinery. Extensive secondary research
and an in-depth examination of UK buyer behaviour.
- Determination of the desired facilities and stopping patterns
of international freight drivers during UK-European travel.
- Evaluation and analysis of the training and enterprise needs
of small and large businesses in Bedfordshire.
- An assessment of the evolving market for integrated
security (combined logical [IT] and physical
security); the "blue chip" reaction to
the concept and implementation.
- Evaluation of the market potential for Liquid Fill Contract
Packaging services.
- An evaluation of the UK market for high quality
ceramic lighting products.
- Employee satisfaction and perceptions of Customer Care for
a major high-street retailer of childrenswear.
- Examination
of city-centre retail business peoples views of
the effect of out-of-town shopping developments.
Trade-off techniques applied during parallel
research in UK and French cities and towns.
- Customer
Satisfaction; a survey of wholesalers' and
end-users' perceptions of a major food
supplier.
- Preparation
of detailed Market Reports on the European retail
market for breakfast cereals and rice.
- A survey of trade and end-user perceptions of
leading brands of large screen CRT (Cathode Ray
Tube) display products.
- Examination
of perceptions of Customer Service and the
formulation of Benchmarking criteria for a
provider of satellite and terrestrial broadcast
services.
- Communications
audit; a survey of employee attitudes towards the
quality and content of an internal communication
distributed world-wide.
- In-depth
qualitative research into the readership patterns
and information requirements of City
professionals.
- Examination
of retail agent reaction to a wholesale
stationery offer; a nation-wide survey.
- Investigation
into the market opportunities for a single-source
HMSO / Department of Health health related publications
on CD-ROM.
- Internal
research; qualitative analysis of communications
and employee attitudes across all levels of
employee, nation-wide, for a leading food
producer.
- Medical research; a series of focus groups and face-to-face
interviews with UK GPs and specialists
ascertaining reaction to a number of proposed OTC
products.
- Concept testing: a pan-European investigation of GP and
specialists reaction to new asthma treatment products.
- Benchmarking;
in-depth research into the business processes
employed by heating and ventilator engineering
contractors; analysis of process maps,
critical business factors and identification of
best practice.
- A survey of buyers of expert witness and HR
services; buying patterns and service expectations.
- Analysis
of potential franchisee reaction to a proposed
retail offer; measurement of the relative
importance of the elements of the offer, conjoint
analysis and determination of the optimum
offer.
- Sector studies: The UK market for software development
training services. Trends in the UK market for
contract programmers.
- In-depth qualitative analysis of farmers use and
perceptions of herbicides.
- A nation-wide survey of UK consumer buying and
preferences for wine off-sales. Quantitative
tracking.
- An in-depth qualitative investigation of farmers' behaviour
and attitudes towards herbicides and other agrochemicals.
- Delegate
satisfaction: measuring delegate satisfaction
amongst delegates of an international IT users'
conference.
- Analysis
of buyer behaviour, service expectations and the
market opportunities for soft gel encapsulation
services in key European markets.
- Health
supplements: trade research into trends and
product positioning in the UK.
- Communications
audit: employee perceptions of culture and
communications performance after extensive group
restructuring and change management.
- Concept
testing and a market review of opportunities for
new distribution channels in the delivery of
legal services.
- Analysis
of up-take of a wholesale greeting card offer;
trade attitudes and perceptions; reasons for up-take
and non-uptake.
The list continues. In fact, it's positively out of date!