Research Services
All of our research projects have specific objectives and target specific issues.
Projects might fall under the broad categories shown below, however, we assist in
many other areas of marketing and HR decision making. If you are interested in more
information in any of these areas, please see the current list of
information sheets or, better still,
contact us directly.
Customer Relationship Management
The real asset of any business - we conduct full research programmes to
facilitate the implementation of customer defection management processes.
Analysis of the relationship between customer satisfaction and retention
(it is not linear!).
- Identifying the drivers of satisfaction
- Differentiation between good service delivery and exceptional
service delivery
- Expectation management
Buyer Behaviour
- Understanding what really makes buyers tick
- Evaluative criteria employed in purchase decision
making processes; understanding and quantifying
their relative importance
- Market search patterns - information needs and sources
used
- The decision making unit; decision makers, budget holders, influences and gatekeepers
Attitude and usage studies
- New Product Development (NPD)
- Concept testing
- Product and Service Positioning
- Image Studies
Communications Research
- 360 degree Communication Audits
- Corporate Communications
- Pan-European Readership surveys
Conference and Exhibition Monitors
- Delegate behaviour & satisfaction
- Exhibitor performance
- Benchmarking
- Communication Audits
- Employee Satisfaction and Retention
- Recognition and reward
- Work life balance
- Stress
- Leadership
Fieldwork
- Focus groups
- In-depth telephone surveys and CATI -
Computer Assisted Telephone Interviewing
- Questionnaires by web, e-mail post and fax
- International (especially European) depth interviewing,
and focus group facilitation
- Qualitative expertise: projective and enabling techniques
Data Analysis
- Multivariate analysis
- Data capture
- Tabulations and graphics
- SPSS and database programing